Correspondence

Volvo goes the extra distance when it comes to localization. Unfortunately, they don't realize that even we Americans don't use cubic inches for engine displacement any more.

They've converted everything on the site from metric to US customary and left no exceptions, even for the things that aren't widely measured in customary units any more. The sites for the rest of the world use metric exclusively and there's already been at least one USMA member who's got back a "if you want metric, go to the UK site". Let's convince them that metric is actually required for business in the USA.