Food Marketing Institute

The Food Marketing Institute is a major anti-metrication force here when it comes to labeling laws (particularly the Food Packaging and Labeling Act (FPLA)).

For some odd reason they seem to prefer supermarkets using cost per unit indicators on their shelves instead of making measurements inherently make sense and be easy to calculate. However, they're not interested in standards for those labels (so you still end up trying to compare pints and fluid ounces for two items) and strongly oppose them being mandatory.

So, as consumers, we need to make sure that they understand we want metric. I highly encourage the contacting of both the FMI and it's member companies

Street Address 2345 Crystal Drive
City Arlington
State VA
Zip 22202-4801
Main Phone
Fax
Website http://fmi.org
Website Feedback Form http://www.fmi.org/contact/contact_us.cfm?MailID=1
Email
Stance on metrication Against (primary anti-FPLA group)

Correspondence

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